L o a d i n g

Luis Puesan Image

Luis Puesán

A little bit about myself

Let me briefly introduce my professional journey, where curiosity, empathy, collaboration, and a passion for the design thinking process have been my guiding principles.

Driven by Passion: A Career Highlight Reel

My design journey began with architectural studies and a profound interest in digital interactive design. I started updating the New York City Department of Transportation's first website, marking my debut as a web designer. Since then, I've spearheaded multimillion-dollar projects for industry giants like Lockheed Martin, Walmarts, Marriott Resorts, Sheraton Resorts, and, most recently, IBM. Through the trials of challenges like the aftermath of 9/11, my dedication remained unchangeable. My path has been illuminated by seizing opportunities and an unwavering commitment to excellence.

What I do & Expertise

At the heart of my craft lies User Experience (UX). It's not just about creating interfaces; it's about crafting experiences that forge an emotional bond between users and the products they interact with. Here's a peek into my expertise:
User Experience
  • Prioritizing User Needs with User-Centered Design
  • Crafting Empathy-Driven Solutions through Design Thinking
  • Iterative Design based on Data-Driven Insights
  • Seamlessly Integrating Usability and Accessibility

User Interface
  • Crafting Seamless User Interface Experiences with UI Design Expertise
  • Implementing Design Systems for Consistency and Efficiency
  • Proficiency in Optimizing User Experiences for Mobile Platforms

Site Development
  • Creating Interactive and Engaging User Interfaces for the Web and Mobile
  • Rapid Prototyping for Iterative Feedback Loops
  • Ensuring Cross-Platform Compatibility for Consistent User Experiences
  • Developing Information Architecture for Enhanced User Navigation

My Design Process

I abide by four guiding principles that serve as my compass in navigating the complex landscape of design:

I'm a firm believer that less is more. By simplifying designs, we pave the way for seamless user experiences, free from unnecessary complexity.

User-Centric Approach

Walking in the user's shoes is key to understanding their needs and pain points. Through empathy, I design solutions that directly address these challenges.

Embrace Complication

Rather than shying away from complexity, I see it as an opportunity for improvement. Embracing the challenge fuels innovation and leads to refined solutions.

Design Thinking

By understanding user needs, generating ideas, and testing prototypes, I craft solutions that resonate with users. I use problem-solving through Design Thinking principles.

My Experience

Over two decades, I've had the privilege of contributing to various renowned companies, each role shaping me into the designer I am today.

Sr UX Designer

Jan. 2022 - Mar.2023

GuideWell / Florida Blue

UX Architect

Mar. 2015 - Jan. 2022

PixelBlink Studios

Design Consultant / Manager

Dec. 2001 - Oct.2016

ASRC Aerospace

Sr. Web Editor/Designer

Aug. 2004 - Dec. 2005


Lead Designer (contractor)

Jan. 2002 - Dec. 2004


Lead User Interface Designer

Aug. 2000 - Dec. 2001

I had worked or done projects for these companies:

Beyond my professional endeavors, I'm passionate about motivating the next generation of designers. As a mentor at ADPList.com, I strive to inspire and guide junior designers worldwide.

Want to contact me? Let's talk about your next project. Email: luispuesan@gmail.com Phone: +1 407 973 75 85 My LinkedIn Profile