L o a d i n g
Luis Puesan Image

Luis Puesán

A little bit about myself

Welcome to my professional journey!
I'm a UX/Product Designer with a passion for curiosity, empathy, and collaboration.

  • Curiosity: Always eager to learn and adapt, I've developed innovative, user-centered designs that stay ahead of industry trends.
  • Empathy: My diverse background gives me a unique perspective, allowing me to create designs that truly resonate with users' needs and experiences.
  • Collaboration: With years of experience across various industries, I excel at working with cross-functional teams, ensuring all voices are heard and integrated into the design process.

These principles drive my design thinking, creating intuitive, user-centered solutions that meet business objectives and enhance user satisfaction.

My Design Process

My Jorney
My design journey began with architectural studies and a profound interest in digital interactive design. My debut as a web designer started with updating the New York City Department of Transportation's first website. Since then, I've spearheaded multimillion-dollar projects for industry giants like Lockheed Martin, Walmart, Marriott Resorts, Sheraton Resorts, and IBM.

Unique Perspective

Less is More:

My architectural background taught me the power of simplicity. I apply this "less is more" philosophy to create clean, intuitive designs that enhance user experience.

User-Centric Approach:

Growing up with a diverse background has given me a unique perspective. I use empathy to guide my design decisions, ensuring every product resonates with the user's needs and experiences. This approach not only ensures high-quality designs but also builds trust with the end-users.

Embrace complexity:

I embrace complexity, from designing living spaces in architecture to tackling intricate UX challenges. This approach allows me to create innovative solutions that are both refined and functional..

Design Thinking:

My unique personal skills blend seamlessly into the design thinking process. Curiosity, empathy, and collaboration drive me to create user-centered solutions that meet business objectives and enhance satisfaction.

What I do & Expertise

At the heart of my craft lies User Experience (UX). It's not just about creating interfaces; it's about crafting experiences that forge an emotional bond between users and the products they interact with. Here's a peek into my expertise:
User Experience
  • Prioritizing User Needs with User-Centered Design
  • Crafting Empathy-Driven Solutions through Design Thinking
  • Iterative Design based on Data-Driven Insights
  • Seamlessly Integrating Usability and Accessibility

User Interface
  • Crafting Seamless User Interface Experiences with UI Design Expertise
  • Implementing Design Systems for Consistency and Efficiency
  • Proficiency in Optimizing User Experiences for Mobile Platforms

Site Development
  • Creating Interactive and Engaging User Interfaces for the Web and Mobile
  • Rapid Prototyping for Iterative Feedback Loops
  • Ensuring Cross-Platform Compatibility for Consistent User Experiences
  • Developing Information Architecture for Enhanced User Navigation

My Experience

Over two decades, I've had the privilege of contributing to various renowned companies, each role shaping me into the designer I am today.

Sr UX Designer

Jan. 2022 - Mar.2023

GuideWell / Florida Blue

UX Architect

Mar. 2015 - Jan. 2022

PixelBlink Studios

Design Consultant / Manager

Dec. 2001 - Oct.2016

ASRC Aerospace

Sr. Web Editor/Designer

Aug. 2004 - Dec. 2005


Lead Designer (contractor)

Jan. 2002 - Dec. 2004


Lead User Interface Designer

Aug. 2000 - Dec. 2001

I had worked or done projects for these companies:

Beyond my professional endeavors, I'm passionate about motivating the next generation of designers. As a mentor at ADPList.com, I strive to inspire and guide junior designers worldwide.

Let's talk about your next project. Email: luispuesan@gmail.com Phone: +1 407 973 75 85 My LinkedIn Profile