I firmly believe that simplicity is better. Striving for clean and intuitive designs allows users to easily navigate and understand the product or service. By eliminating unnecessary complexity, we create a seamless and enjoyable user experience.
Putting myself in the user's shoes is crucial to identifying their pain points and understanding their needs. By empathizing with users, I can design solutions that directly address their problems and enhance their overall experience.
Complication often signifies a need for improvement or iteration. Rather than viewing it as a setback, I see complication as an opportunity to reassess and refine ideas. By embracing the challenge, we can uncover better solutions and drive innovation.
I embrace Design Thinking principles in my design process, fostering empathy, collaboration, and iterative problem-solving. I create resonant solutions that cater to users' requirements by understanding user needs, generating ideas, prototyping, and testing.
Sr UX Designer
Jan. 2022 - Mar.2023
UX Architect
Mar. 2015 - Jan. 2022
Design Consultant / Manager
Dec. 2001 - Oct.2016
Sr. Web Editor/Designer
Aug. 2004 - Dec. 2005
Lead User Interface Designer
Aug. 2000 - Dec. 2001