L o a d i n g

CoachOn site prototype

UX / Information Architecture

About the Project

Leveraging a fresh, innovative perspective, I spearheaded redesigning OnLife Health's online healthcare coaching platform, transforming it from a site plagued with usability challenges to a modern, user-centric experience. This project underscores my ability to rethink and revitalize digital spaces, delivering solutions that are both user-friendly and creatively beyond the conventional.

My Role
UX, Information Architecture
To revitalize the platform, intuitiveness and user-friendliness were the critical factors considered, turning familiarity challenges into opportunities for innovation as stated in the project requirements.
6 months. Self-started project with team collaboration.
Adobe XD, Illustrator, Photoshop, Jira, UserZoom (UX research)

Elevating User Experience: A Strategic Redesign Initiative

In venturing on the strategic redesign of the healthcare coaching platform, my objective was to address and overcome inherent usability challenges that frustrated both coaches and clients. The project unveiled several critical areas for improvement:

  • Enhancing Interface Usability: I identified a critical need for a more intuitive and user-friendly interface, allowing seamless health and fitness data management.
  • Calendar and Medical Notes Integration: The absence of an integrated calendar for tracking medical notes and appointments emerged as a significant gap in the platform's functionality.
  • Optimizing Medical Note Functionality: Inefficient medical note features were streamlined for better usability, ensuring ease of access and management.
  • Improving Communication: I pinpointed inadequate communication channels between coaches and clients, necessitating the development of more effective methods.
  • Developing a Coach Management Interface: The lack of a comprehensive management interface for system admins to monitor coach activity was recognized and addressed.

Unveiling Insights: Transforming Coaching Through User Feedback

Our discovery phase, leveraging targeted surveys with coaches and their supervisors, revealed critical insights to inform my redesign strategy:

  • Simplifying Complex Features: Coaches needed straightforward functionalities for managing programs.
  • Enhancing Navigation: Identified as a critical usability challenge.
  • Implementing Advanced Search: The importance of up-to-date data, including instant data synchronization features.
  • Enabling Real-Time Updates: The importance of up-to-date data, including instant data synchronization features.
  • Improving Design and Customization: Tackling intuitiveness and lack of personalization issues .
  • Clarifying Navigation and Experience: Redesign focused on making navigation more consistent and user experiences clearer.
  • Expanding Integration: Coaches requested better integration with calendars and third-party apps.
  • Streamlining Documentation: To reduce the complexity of documentation processes.

Ideation Through Empathy: Crafting Solutions for Coaches

Creating personas and empathy maps might appear excessive in a project landscape without a more elaborated design thinking approach, where the path to a solution seems straightforward. However, these tools are foundational for navigating competitive waters and ensuring the solutions we devise are genuinely aligned with user needs and experiences. This project's essence was not about outperforming rivals but forging a deep, intuitive connection with our users-coaches who navigate the complexities of health management daily.

Personas: Bridging User Understanding

The development of personas like Johanna was instrumental in transforming abstract user data into relatable, actionable insights. Even without a more detailed user analysis and user flow, these personas provided a clear, focused lens through which every feature and interaction could be evaluated. They ensured that my design decisions were theoretically sound and practically impactful, grounded in the real-world scenarios and challenges our users face.

Empathy Maps: Crafting Targeted Solutions

Similarly, empathy maps were not merely academic exercises but strategic tools that allowed us to dissect and understand the multifaceted nature of our users' experiences. By mapping out their needs, desires, motivations, and frustrations, we identified and prioritized features that directly address these aspects. This methodical approach ensured that our solutions were not just solutions in search of a problem. Still, it targeted responses to clearly identified user challenges.

FloridaBlue Mobile App persona image
FloridaBlue Mobile App persona image

Transforming Strategy into User-Centric Design

In redesigning the CoachOn platform, I addressed vital usability issues by reimagining its interface, enhancing functionality, and ensuring seamless navigation. Utilizing tools like Mural for user flows and journey mapping, I delivered an intuitive, efficient user experience. In collaboration with stakeholders, this effort led to a user-centric solution that significantly improved the coaching experience, highlighting my skill in turning complex challenges into straightforward, impactful outcomes.

FloridaBlue Mobile App persona image

Wireframes and Sketches

From detailed sitemaps to impactful sketches, I crafted the foundation for CoachOn's intuitive wireframes, transforming complex flows into clear, user-centric designs. My focus on refining key features, like clinical notes, showcases my ability to enhance usability and tailor functionalities to user needs. This methodical approach highlights my skill in turning strategic visions into functional, engaging user interfaces, ready to meet the demands of both coaches and clients.

FloridaBlue Activity Flow
Coach on
Coach on

Learning Outcomes

Venturing into UX design for a health coaching platform without industry experience was challenging and illuminating. My journey involved rigorous research and learning, diving into UX principles and industry standards without prior knowledge. Despite enthusiastic efforts and iterative refinements based on stakeholder feedback, my concept was ultimately not implemented due to the complexity of the existing infrastructure. This experience taught me the importance of an early understanding of technical constraints and aligning design ideas with practical implementation, underscoring the value of communication and alignment in product development.

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