L o a d i n g

CoachOn site prototype

UX / Information Architecture

About the Project

I redesigned OnLife Health's online coaching platform, transforming it into a modern, user-centric experience, showcasing my ability to deliver user-friendly and innovative solutions..

My Role
UX, Information Architecture
To revitalize the platform, intuitiveness and user-friendliness were the critical factors considered, turning familiarity challenges into opportunities for innovation as stated in the project requirements.
6 months. Self-started project with team collaboration.
Adobe XD, Illustrator, Photoshop, Jira, UserZoom (UX research)

Elevating User Experience: A Strategic Redesign Initiative

In venturing on the strategic redesign of the healthcare coaching platform, my objective was to address and overcome inherent usability challenges that frustrated both coaches and clients. The project unveiled several critical areas for improvement:

  • Enhancing Interface Usability: I identified a critical need for a more intuitive and user-friendly interface, allowing seamless health and fitness data management.
  • Calendar and Medical Notes Integration: The absence of an integrated calendar for tracking medical notes and appointments emerged as a significant gap in the platform's functionality.
  • Optimizing Medical Note Functionality: Inefficient medical note features were streamlined for better usability, ensuring ease of access and management.
  • Improving Communication: I pinpointed inadequate communication channels between coaches and clients, necessitating the development of more effective methods.
  • Developing a Coach Management Interface: The lack of a comprehensive management interface for system admins to monitor coach activity was recognized and addressed.

Unveiling Insights: Transforming Coaching Through User Feedback

Our discovery phase, leveraging targeted surveys with coaches and their supervisors, revealed critical insights to inform my redesign strategy:

  • Simplifying Complex Features: Coaches needed straightforward functionalities for managing programs.
  • Enhancing Navigation: Identified as a critical usability challenge.
  • Implementing Advanced Search: The importance of up-to-date data, including instant data synchronization features.
  • Enabling Real-Time Updates: The importance of up-to-date data, including instant data synchronization features.
  • Improving Design and Customization: Tackling intuitiveness and lack of personalization issues .
  • Clarifying Navigation and Experience: Redesign focused on making navigation more consistent and user experiences clearer.
  • Expanding Integration: Coaches requested better integration with calendars and third-party apps.
  • Streamlining Documentation: To reduce the complexity of documentation processes.

Ideation Through Empathy: Crafting Solutions for Coaches

Venturing into UX design for a health coaching platform without industry experience was challenging and illuminating. This project focused on fostering a deep connection with users-coaches tackling daily health challenges -I used personas and empathy maps to address their real-world needs directly.

Personas: From Data to Impact

Crafting personas like Johanna turned abstract data into actionable insights, guiding every feature and interaction with clarity. This approach made my designs theoretically robust and practically effective, directly addressing real user challenges.

Empathy Maps: Strategy Beyond Theory

Empathy maps transcended theoretical practice, strategically uncovering our users' intricate experiences. They guided us in identifying features that address specific needs, desires, and frustrations, ensuring our solutions met genuine user challenges effectively.

FloridaBlue Mobile App persona image
FloridaBlue Mobile App persona image

Transforming Strategy into User-Centric Design

I revamped CoachOn, enhancing its interface and navigation to address usability challenges. By using journey mapping tools and collaborating with stakeholders, I created an intuitive, user-centric platform that showcases my expertise in transforming complex issues into impactful solutions.

FloridaBlue Mobile App persona image

Streamlining CoachOn: Clarity Through Design

I created intuitive wireframes for CoachOn, transforming complex flows into clear, user-centric designs, enhancing key features like clinical notes, and showcasing my ability to turn strategic visions into functional, engaging user interfaces.

FloridaBlue Activity Flow
Coach on
Coach on
Coach on
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