L o a d i n g

FloridaBlue Mobile App

UX - Product Design

About the Project

The Florida Blue Mobile App, designed in 2017, enhances healthcare management for users under and over 65. This app focuses on simplicity, personalization, and accessibility, setting a new standard in digital healthcare by anticipating and meeting user needs for a seamless experience.

My Role
UX, UI, Information Architecture
Solution
Envisioning a personalized, user-friendly healthcare mobile app.
Scope
10 months. Self-started project with team collaboration.
Tools
Proto.io, Illustrator, Photoshop, XD
Award
This app was awarded the best healthcare native app in 2017 after a successful launch, with more than 140k downloads in just the first month after going live.

My Design Journey with the Florida Blue Mobile App

FloridaBlue InsightFlow

In designing the Florida Blue Mobile App, I prioritized essential requirements to enhance usability and gather user feedback from various focus groups, incorporating these key features:

  • Age-Inclusive Design Custom interfaces cater to users under and over 65, ensuring accessibility for all ages.
  • Seamless Navigation A simplified layout provides effortless access to app features.
  • Custom Health Plans Tailored health plans meet individual goals, offering a personalized approach to health management.
  • Health Alerts Notifications keep users informed about healthcare services and updates.
  • Simplified Find a doctorAn easy process for find doctors and scheduling appointments enhances healthcare accessibility.
  • Unified Health Management Combining claim tracking with direct bill payments streamlines health and financial management, my added innovation to enhance user convenience.

This approach ensured the app met the primary requirements for usability and user satisfaction across various focus groups. Also, in the early planning stages of the Mobile App, the business needs to focus on enhancing usability and gathering comprehensive user feedback through focus groups to ensure the app meets essential requirements, including age-inclusive design, seamless navigation, health plans' information, timely health alerts, simplified doctor search, and unified health management.


UX Research Insights: Enhancing the Florida Blue App

Through focus group interviews, I gained key insights that significantly influenced the Florida Blue Mobile App's redesign. These insights helped tailor the app's features to meet user needs and expectations, focusing on:

FloridaBlue InsightFlow

These findings drove the app's development, aiming for an intuitive, personalized, and efficient health management tool.


Persona Insight: Crafting 'Joe' - out of several personas.

Leveraging user interviews and research, I developed 'Joe,' a persona representing a retired professional over 65, to highlight our target audience's complex needs for the Florida Blue Mobile App. 'Joe' embodies critical user demands:

FloridaBlue InsightFlow

Appointment Booking:
Although reserved for a later phase of the app and not implemented in 1st the first phase version, 75% of users, including Joe, emphasized the importance of quick doctor search and appointment booking features. This feedback was invaluable for future updates, indicating a high demand for streamlined healthcare access.

FloridaBlue Mobile App persona image

Innovating the Florida Blue Mobile App: A Personal Leadership Story

I enhanced accessibility with 'Find a Doctor' and real-time notifications, boosted engagement with a customizable dashboard, and set new standards in digital healthcare through user-centered design and rapid prototyping.

FloridaBlue Activity Flow
FloridaBlue Activity Flow

Crafting the Florida Blue App: Blending Creativity with Practicality

In shaping the Florida Blue Mobile App's sitemap and user journey, I employed Adobe Illustrator for superior visualization, crafting a comprehensive guide for engineers and stakeholders. This method ensured a seamless blend of design and functionality, enhancing the user experience. My wireframes provided a precise task flow, optimizing interactions and aiding backend development. This approach showcases my talent for merging creativity with practical solutions, playing a crucial role in the app's successful development.

FloridaBlue Activity Flow
FloridaBlue Activity Flow
FloridaBlue Activity Flow
FloridaBlue Activity Flow

Concluding Insights and the Path Forward

I validated concepts using focus group testing to ensure a user-centric design approach. I highlighted essential features like Push Notifications and Find a Doctor through UI samples. Collaborating with a cross-functional team, we achieved success, culminating in the app being named the best in healthcare for 2017. My contributions were significant to this award-winning project.

Next Case

Onlife Health's CoachOn Prototype