L o a d i n g

FloridaBlue Mobile App

UX/UI Design and concept

About the Project

In an age where digital innovation intersects with personalized healthcare, the Florida Blue Mobile App has set a new standard. Tailored to meet the unique needs of individuals under and over 65, this app redefines the user experience in healthcare management. With a focus on simplicity, personalization, and accessibility, I envisioned a platform that meets and anticipates user needs, facilitating every user's seamless health management journey.

My Role
UX, UI, Information Architecture
Envisioning a personalized, user-friendly healthcare mobile app.
10 months. Self-started project with team collaboration.
Proto.io, Illustrator, Photoshop, XD

My Design Journey with the Florida Blue Mobile App

In designing the Florida Blue Mobile App, I prioritized essential requirements to enhance usability and gather user feedback from various focus groups, incorporating these key features:

  • Age-Inclusive Design: Custom interfaces cater to users under and over 65, ensuring accessibility for all ages.
  • Seamless Navigation: A simplified layout provides effortless access to app features.
  • Custom Health Plans: Tailored health plans meet individual goals, offering a personalized approach to health management.
  • Health Alerts: Notifications keep users informed about healthcare services and updates.
  • Simplified Find a doctor: An easy process for find doctors and scheduling appointments enhances healthcare accessibility.
  • Unified Health Management: Combining claim tracking with direct bill payments streamlines health and financial management, my added innovation to enhance user convenience.

This approach ensured the app met the primary requirements for usability and user satisfaction across various focus groups.

UX Research Insights: Enhancing the Florida Blue App

Through focus group interviews, I gained key insights that significantly influenced the Florida Blue Mobile App's redesign. These insights helped tailor the app's features to meet user needs and expectations, focusing on:

FloridaBlue InsightFlow

These findings drove the app's development, aiming for an intuitive, personalized, and efficient health management tool.

Persona Insight: Crafting 'Joe' - out of several personas.

Leveraging user interviews and research, I developed 'Joe,' a persona representing a retired professional over 65, to highlight our target audience's complex needs for the Florida Blue Mobile App. 'Joe' embodies critical user demands:

FloridaBlue InsightFlow

Appointment Booking:
Although reserved for a later phase of the app and not implemented in 1st the first phase version, 75% of users, including Joe, emphasized the importance of quick doctor search and appointment booking features. This feedback was invaluable for future updates, indicating a high demand for streamlined healthcare access.

FloridaBlue Mobile App persona image

Innovating the Florida Blue Mobile App: A Personal Leadership Story

I led the development of the Florida Blue Mobile App with a focus on innovative design and deep user insights, creating a versatile solution for all users. My initiative to integrate features like 'Find a Doctor' and streamline healthcare information significantly improved accessibility. By introducing a customizable dashboard and real-time notifications, I drove user engagement and established new benchmarks in digital healthcare. This project exemplifies my dedication to excellence and my capability to deliver transformative digital healthcare solutions through user-centered design and rapid prototyping.

FloridaBlue Activity Flow
FloridaBlue Activity Flow

Crafting the Florida Blue App: Blending Creativity with Practicality

In shaping the Florida Blue Mobile App's sitemap and user journey, I employed Adobe Illustrator for superior visualization, crafting a comprehensive guide for engineers and stakeholders. This method ensured a seamless blend of design and functionality, enhancing the user experience. My wireframes provided a precise task flow, optimizing interactions and aiding backend development. This approach showcases my talent for merging creativity with practical solutions, playing a crucial role in the app's successful development.

FloridaBlue Activity Flow
FloridaBlue Activity Flow
FloridaBlue Activity Flow
FloridaBlue Activity Flow

Concluding Insights and the Path Forward

Participating in focus group testing for the Florida Blue Mobile App, I focused on validating concepts and boosting usability. Demonstrated through UI samples, I highlighted essential features like Push Notifications and Find a Doctor, which are crucial for the app's acclaim. This collaborative effort with engineers and designers was critical to our success, culminating in the app being named the best in healthcare for 2017. While I can't show the entire Design System, the final designs reflect the comprehensive scope and my significant contributions to this award-winning project.

FloridaBlue Activity Flow
FloridaBlue Activity Flow

Lessons Learned:

  • The Power of Collaboration: My work demonstrated the invaluable synergy between design and engineering, underscoring a unified approach as crucial for impactful digital solutions.
  • Adaptability in Design: My adoption of unconventional tools like Illustrator for user flows and sitemaps showcased the importance of adaptability and innovation in design practices.
  • User-Centric Focus: The focus on gathering user feedback and conducting tests was a cornerstone of my approach, ensuring user satisfaction and experience remain at the forefront of app development.
  • Overcoming Limitations: Faced with limitations to include more for this case study, such as restrictions on showcasing the entire Design System, I found ways to emphasize my personal contributions and the development of essential components.

This case study marks the culmination of a significant project. It sets the stage for future endeavors, armed with insights and experiences that will continue shaping my UX design approach.

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