Design Methodology
Designing AI Products Beyond the Interface
Most AI products fail because they are designed as interfaces instead of behavioral systems. I use a Behavior-First Design (BFD) Framework to define how AI understands, responds, and adapts — before designing the UI.
Case Studies
Voice-Guided AI Onboarding
Conversational onboarding for a wellness app using voice prompts and emotional design.
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Listo - AI Service Platform
Designed a voice-friendly, AI-powered platform to connect service providers with clients in underserved Latin American markets.
Explore the Listo's Case Study
N-able Platform Redesign
Modernized a Salesforce-based platform for IT service providers.
Full UI/UX case study
Florida Blue - First Mobile App
Designed Florida Blue's first native mobile app to give members easy access to digital ID cards, premium payments, and provider search.
Award Winner Mobile App